All posts for “announcement”

VeracityColab - Now a Member of the Explainer Network

Posted by: leelefever on February 22, 2013- 8:54am

Categories: announcement, Explainer Network, Explanation, video

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We're excited to have VeracityColab as a member of the Common Craft Explainer Network. VeracityColab's fast-paced and stylish explainer videos have helped them become a top producer. You may recognize this national ad they produced with LegalZoom.  Charlie Matz and his team combine a ton of creativity with upbeat and inspirational messaging. Check out their portfolio or recent videos for the Apex Conference or Pear Sports.  I've included a couple of other examples below that capture the company... Continue Reading

All Common Craft Videos - Now Unbranded

Posted by: leelefever on February 20, 2013- 10:53am

Categories: announcement, Common Craft Video, policies, video

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Now more than ever, we see our membership service and video library as a utility, something professionals use to do their jobs more effectively.  And we’re always looking for ways to improve that experience. That’s why, based on member feedback, we’ve made changes to nearly every video in the library.  What Changed?   Common Craft videos are now “unbranded”, meaning that they no longer display Common Craft logos, titles, or the tagline “Explained by Common Craft” in the videos, aside from a... Continue Reading

I'm Writing a Book About Explanation

Posted by: leelefever on March 7, 2012- 7:50am

Categories: announcement, Art of Explanation, book, Explanation, news

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  It’s true. The book is called “The Art of Explanation” and it should hit the shelves in the fall of 2012, published by Wiley & Sons.     The Big Idea:   The Art of Explanation is built on the very simple idea that explanation is a skill that can be learned and improved. The book is designed to help people rethink how they communicate and learn to package ideas into simple explanations that make people care, whether it’s at home, work or school.    Background:   For many years, I’ve been a... Continue Reading

Video: Woot's Awesome Rapping Monkey Announcement

Posted by: leelefever on June 30, 2010- 5:00pm

Categories: announcement, fun, humor, marketing, video, viral

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The Woot! service (known for their one-day, one-deal offers) has always been know for their light-hearted and fun communication style. It's a quality I love to see in companies.  Any company that's prepared to be a little silly and not take itself too seriously has an opportunity to find loads of adoring customers and fans on the web. In the context of boring corporate announcements, these companies seem like the life of the party. Thanks to their business model and adoring fans, Woot! was... Continue Reading