What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Want Common Craft Stickers?

I'm the first to admit that we haven't done a great job on the much-requested Common Craft t-shirts, etc. 

But we do have stickers! 

If you'd like a few (supplies are limited), please be like the person below and send a self-addressed, stamped envelope to:

Common Craft

P.O. Box 18322

Seattle, WA 98118-0322

We'll look forward to hearing from you!