All posts for “buzz”


The Times They Are A'Changin

Posted by: leelefever on September 13, 2005- 5:00pm

Categories: buzz, marketing, twinf


I've been planning something since January of this year and I'm really excited that it's about to come to fruition. In fact, I can barely contain myself. I'm going to be evasive for now, but it's something that represents the biggest adventure of my life so far, personally and professionally. In a week or two, I'll start talking specifics and my goal in writing this is to fire off a warning shot to say that things are changing here at Common Craft headquarters. In fact, I think it's safe to... Continue Reading

Rubel Says Fortune 500s Need to Listen to Common Craft

Posted by: leelefever on July 4, 2005- 5:00pm

Categories: buzz, google, news, PR, SEO


I write that title with tongue firmly in-cheek. I do work with a couple of Fortune 500s, but Steve is reacting to the survey results that show that Google Results = Bad PR and referring to a case study I wrote a while back about using blogs to get better search results. He says: Fortune 500 companies need to tear a page out of Common Craft's Google playbook. They boosted their Google rankings by defining a niche for their blog, targeting search phrases, naming categories for each phrase, and... Continue Reading

IE 7 At GnomeDex

Posted by: leelefever on June 22, 2005- 5:00pm

Categories: buzz, conference, news


I guess it's OK to talk about it without Chris kicking our ass now. Dave Winer has posted some that Microsoft is going to show off IE 7 at GnomeDex on Friday. I've also heard that there may be tablet-based demos too, but I'm not 100% on that. On Friday you'll see how deeply integrated RSS is in the architecture of the browser. But that's just the tip of what may turn out to be a very big iceberg. The people at Microsoft noticed something that I had seen, only peripherally -- that there were... Continue Reading

43 Things Wins a Webby

Posted by: leelefever on May 2, 2005- 5:00pm

Categories: buzz, news, robotcoop, seattle


This is a great big shout out to the Robot Co-op for their Webby in the Social Networking category. The great guys/robots with big brains who created 43 Things deserve it and and I say more power to 'em. It blows my mind to think that just 4.5 months ago there were 139 people doing 411 things. Now, it's 21,500 doing nearly 83,000 things. Go Robots Go!

The Coming Wave of Starblogs

Posted by: leelefever on May 1, 2005- 5:00pm

Categories: blogging, buzz, future, news


I think we’re entering a new phase in blogging where big stars enter the picture in large numbers. We’ve seen folks like Zach Braff and Rosie O'Donnell do it successfully. Ariana Huffington is sure to get a lot of attention for her upcoming (not up until May 9). Here’s the group she has lined up, according to the New York Times article: Walter Cronkite, David Mamet, Nora Ephron, Warren Beatty, James Fallows, Vernon E. Jordan Jr., Maggie Gyllenhaal, Arthur M.... Continue Reading

Community Guy Podcast: BzzAgent

Posted by: leelefever on April 10, 2005- 5:00pm

Categories: business, buzz, community, podcast


Jake at invited Chris Carfi ( and me to participate in a discussion for a podcast. It's about 30 minutes and the main focus was BzzAgent, prompted by Chris' post. I like the three person format and Jake is interested in doing more, so this could become a regular thing. Maybe one day we can come up with some clever name, perhaps to involve the word "tripod". Big thanks to Jake for the opportunity. The file is here: Episode 3

Yahoo Acquires Flickr

Posted by: leelefever on March 19, 2005- 4:00pm

Categories: business, buzz, flickr, news


So I just heard the big news. Yahoo actually does acquire Flickr From Caterina:   Holy smokes, SOMEBODY out there is bad at keeping secrets!! Yes! We can finally confirm that Yahoo has made a definitive agreement to acquire Flickr and us, Ludicorp. Smack the tattlers and pop the champagne corks!   How cool. Congrats to the Ludicorp folks. They deserve it all. Great people and a quality product win again. Thanks for the link Kris.

43 Things in the Seattle Times

Posted by: leelefever on March 6, 2005- 4:00pm

Categories: business, buzz, robotcoop


The Seattle Times had an article today about 43 Things. Unlike the conspiracy theories started from the Salon article, this one is a bit more balanced and talks about it as an example of Social Networking sites. Some people have asked why I'm always talking about the Robot Coop and 43 Things. For one, I think it's a fascinating experiment. In my mind they are doing something that is a new form of online community, melding blogs, social networking and folksonomies together around the... Continue Reading

43 Things and Getting Your Stuff Done

Posted by: leelefever on December 13, 2004- 4:00pm

Categories: blogging, buzz, robotcoop


A while back I heard about a new idea for a social networking site from Josh Petersen, who happens to live in my neighborhood. He described a site called “43 Things�? where a person can find other people based on common goals or “things�?. Soon after, he quit his job at Microsoft, assembled a great team called The Robot Co-op and today, 43 Things went live with an invitation-only beta. I see 43 Things as a big step forward for social networking sites because it builds a productive... Continue Reading

The Yellow Brick Road to Loyalty

Posted by: leelefever on September 17, 2003- 5:00pm

Categories: buzz, marketing, reputation


Follow the Yellow Brick Road to Loyalty This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying. We can no longer impress, cajole or delude our audience into remaining loyal. Today, our audience assumes we have great features and benefits and quality. And they assume that we have a positive image, competitive salary and benefits and a positive working environment… and lions and tigers and bears…... Continue Reading