What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Why We Do This

Every once in a while we get an email that reminds us why we started making videos for the Common Craft Show.  Here is a quote from an email today:

I love your films! We were so inspired by the Wiki-Plain English that we have now set up 5 active team workspaces and have totally revolutionised the way we work. (I spent 10 years as a TV/Radio Producer and now work in behaviour/social change communication and I can say I have never come across a short film so motivational yet so simple!)


This email put smiles on our faces.   Any thing we do that can help people create positive change is time well spent.