What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

A Tasty Treat for Halloween from New Tee Vee

We were so happy to get a tasty Halloween treat from New Tee Vee who did a nice write up about Common Craft and our videos called Paper Cutouts Have Never Made So Much Sense.

And speaking of Halloween...

Remember folks, be careful tonight - zombies don't eat candy. If something happens - we'll see you at Costco.

That's Sachi's jack-o-lantern on the right - suffering from a zombie bite to the forehead. Mine was inspired by the shirt in this photo.  Have a fun and safe Halloween!