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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Pardon Me Friend, Can You Spare a Vote?

We've just been notified that our video "Zombies in Plain English" has been nominated for a Yahoo Video award for Best Animated Video. YAY!

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Here's what they say:

Congratulations! You have been nominated for a Golden Play Award for Best Animated Video. Each year, Yahoo! Video's editorial staff picks outstanding videos in different categories and puts them up for our users to vote on at www.yvideoblog.com. Voting will be open until Friday, March 21st.

And we were just worried about Zombie education. :) I hope you'll take a minute to vote - the competition is stiff. Thanks!

Here's the video: