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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Interview with Nora Young on CBC Radio's Spark

Recently I had the pleasure of being interviewed by Nora Young, host of the CBC Radio Show Spark, which is described as "smart and unexpected trendwatching." The show airs tomorrow at 11:30 EST and 4pm EST on CBC Radio One.

Nora has been exploring the world of how-to videos and came across Common Craft. We talked about the elements of good explanations, why technology needs them and what's driving the growth of online how-to videos. Plus, she asks for an ad hoc explanation of podcasting (live explanation - yikes).  Show notes here.

You can download the MP3, subscribe to the podcast, or take a listen below. If you want to skip to my section, it starts about 3 minutes in. Big thanks to Nora and the CBC for a fun interview that I hope turned out well. Enjoy.