All posts for “mission”


More Than Videos - How Common Craft is Evolving

Posted by: leelefever on September 6, 2012- 10:34am

Topic: Common Craft

Categories: business, Explanation, mission, strategy


Lately you may have noticed a change in the direction of my posts here at the Common Craft Blog, and you probably know we’ve written a book about explanation. I'd like to take a minute to explain how we’re thinking about our future and why this change in direction makes sense.  For a few years now, we’ve been focused on our video explanations and the idea that video is a powerful form of communication.  I assure you, this is still an important focus for us and we’re currently working on more.... Continue Reading