All posts for “Explainer Network”

Explainer Network

Why Do Animated Videos Work?

Posted by: leelefever on February 22, 2011- 4:00pm

Topic: animation

Categories: Explainer Network, Explanation, ourwork


We’re approaching the four year mark in making Common Craft videos and over this time, I’ve always wondered: why do videos work? In fact, I think the bigger question is not just our videos, but any short animated video that is designed to educate. What is it about this style of video that hold people’s attention and helps them learn? First, what is an animated video?   Let’s talk about what it’s not. An animation is not live action - animated videos don’t usually have actors, sets and stages.  ... Continue Reading