All posts for “advertising”


How to Stop Receiving Phone Books and Yellow Pages

Posted by: leelefever on August 15, 2007- 5:00pm


Categories: advertising, green, home, lesson


You've likely seen it before, you come home to find a bag of useless phonebooks on your porch. I realized recently that I haven't used a phonebook or yellowpages in years - I take them straight to recycling. They are dinosaurs. This got me thinking - shouldn't I be able to opt-out of automatic delivery? Wouldn't there be a significant impact if everyone stopped receiving phonebooks and yellow pages? Apparently the major players pumped out 540 million directories this year. This is insane... Continue Reading

Plenty of Fish and Dating Site Disruption

Posted by: leelefever on June 10, 2007- 5:00pm


Categories: advertising, business, community, disruption, google


If you haven't heard about Markus Frind and his dating site at, you will. Markus is singlehandedly disrupting the dating site industry by offering a free alternative to pay-to-play sites like What makes his story so interesting is that he is the site's only employee - he runs the whole site from his Vancouver, Canada apartment and makes millions of dollars from Google ad revenue. Here are some of the basic facts from a recent Wall Street Journal story (via:... Continue Reading

Google's Target Marketing

Posted by: leelefever on July 12, 2004- 5:00pm


Categories: advertising, google


For those of you not in Silicon Valley (like me), this is a billboard is part of a hiring strategy that Google is using to find "only the smartest engineers". Google Blog