All posts for “video”
Daniel Sevitt of EyeView wrote a great article on ReelSEO.com called "The Three Types of Online Video for Business." The article deserves a full read, but I was struck by this simple diagram that illustrates the types of videos and their expected outcomes. Image courtesy of EyeView
This video was made from the raw, unedited footage from the making of Twitter Search in Plain English. Watch another time-lapse Common Craft video shoot here.
Today we published a new video called Cloud Computing in Plain English: This title has been one of our most requested and for good reason. Cloud Computing is a subject that has an explanation problem - people have a hard time understanding it because it's difficult to explain quickly. Like Social Media, it's a subject that is very broad and lacks broad consensus in terms of clear explanations. Our hope with this video is to lay bit of groundwork so people can see the big ideas. We asked a... Continue Reading
Almost anyone can make a video and put it online, but there are relatively few good models for earning a living from online videos. We've been experimenting over a couple of years and believe more than ever that video licensing is a model that has huge potential. The Current Options Of course there's the advertising model. A video is made, it attracts eyeballs, eyeballs are distracted by ads. A tiny percentage of people click the ads and the video host and video owner make a bit of money. It... Continue Reading
Videos in our "Money" category have been a focus for us this year and we're excited to announce a new pack of six video called the "Financial Basics Pack." Packs are groups of Common Craft videos that can be purchased together for a 15% discount. The Financial Basics Pack includes videos on the topics below. You can watch them all on this page. Saving Money (Compound Interest) in Plain English Borrowing Money in Plain English Investing Money in Plain English Stock Markets in Plain English... Continue Reading
Today we've published a new video "Saving for Retirement in Plain English". Since we first considered making the series of videos on Money, we've had our eyes on retirement savings. Not just our retirement, but yours. Too many people start saving too late and/or don't know the basics of why retirement accounts like 401ks and IRAs make sense. This video is aimed at helping people see the long term benefits of retirement accounts.Who is it for? Along with use in schools, we see this video being... Continue Reading
We're so excited to have two new members of our Explainer Network of custom video producers. Lilipip is a Seattle-based company that has been making videos for years. They're seeing new opportunities in the world of animated video explanations and we think they'll be a great fit for the Network. From their listing: We make animated videos about your product, service, or concept. We’re an “Open-Source Creative” team with transparent pricing and processes – featuring global artists with a wide... Continue Reading
Today we've published a new video: Stock Markets in Plain English This video is one of our most requested and focuses on a few basic ideas: Why companies offer their stock to the public Why people buy and sell stocks What makes stock prices change How we measure stock markets using indices This video is part of our Money series and one of the first to touch on markets. It was also one of the toughest to make. Economic forces like supply and demand can quickly turn into rabbit holes. Keeping... Continue Reading
We're excited to announce a new member of the Common Craft Explainer Network, 1/29 Explainers. Executive producer Nick Seuser and the 1/29 team have ton of experience in the film and video world. Our introduction to 1/29 was through the "Behind the Logic" series of videos they did for Pandora. You can watch them on the 1/29 Explainers home page. We were impressed with the entertaining creative way they explain the logic that connects the music that plays via Pandora. Here's an example: 1/29... Continue Reading
Today we've published a new video: Insurance in Plain English As we wrote recently, we're focusing on our Money category over the next month or two. This video, Insurance in Plain English, is meant to explain why insurance exists, what service it provides, how it works and what role it plays in being financially responsible. Insurance is a concept that surrounds us all the time. In fact, it's so common that it's easy to assume that everyone understands it and why it makes sense.... Continue Reading
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