All posts for “video”

video

New Video: Plagiarism Explained by Common Craft

Posted by: leelefever on October 25, 2011- 10:26am

Categories: Common Craft Video, education, Explanation, ourwork, plagiarism, video

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Today we’re publishing a new video: Plagiarism Explained by Common Craft   One of our most suggested titles, this video is aimed at educators who are on the front lines of helping students of all ages understand and avoid plagiarism.    In researching this video it became clear that there are two types of plagiarism - intentional and unintentional.  While we cover intentional plagiarism, we also highlight the situation where a person has positive intentions, but lacks information about what... Continue Reading

The Roots of Live Action Animation

Posted by: leelefever on October 19, 2011- 9:30am

Categories: animation, history, history, inspiration, paperworks, video

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People often ask about the origins of what has become known as “Common Craft Style” and what inspired us to use paper cut-outs, hands and a whiteboard.  The truth is, it was a solution to a problem.  I had been experimenting with drawing on a whiteboard in live action videos and found it frustrating. I felt like such a dork trying to draw and look at the camera at the same time. It felt forced. Sachi, always the problem solver and adult in the room, suggested our current format.  She had seen... Continue Reading

Video Explanations by 1/29 Explainers

Posted by: leelefever on October 4, 2011- 2:39pm

Categories: 1/29, Explainer Network, Explanation, marketing, video

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From time-to-time we like to show off the work of a member of our Explainer Network of video producers.  The videos below are by 1/29 Explainers in Oakland CA.  This first example on Next Gen Web Security from McAfee is a classic story-driven narrative.  It works well as an explanation by telling a story through the experiences of a character that is likely to connect with the target audience, in this case, IT managers.  It plays on the loss of control that IT managers feel (the pain) and shows... Continue Reading
  If you’re the owner of a website, you know the power of search engines.  If your website shows up high in the results, it means more visitors to your website.  Unfortunately, it’s not easy.  But, there are tactics you can use that help your website look more attractive to the search engines.  These tactics are called Search Engine Optimization or SEO.  Our new video provides a review of the basics of SEO. Watch it now.   This video, like most in our library, is available with voice-overs in... Continue Reading
After noticing a Twitter conversation mentioning Common Craft, I met Chris Johnson of Simplifilm.   Last week Chris posted a blog post that provides a look at his position regarding Common Craft and Common Craft Style videos in the context of other producers. The post is called: Have Your Own Style (What Happens When We're Asked to Make a Common Craft Video).  Chris writes: They have their niche and nobody good would ever copy their style. Common Craft should be the only people that make a cut-... Continue Reading
Today we're publishing a new video called Computer Viruses and Threats - Explained by Common Craft   This video is part of a series on Net Safety and focuses on the basics of viruses, worms and trojans. It also includes information on the role of anti-virus software, software updates and awareness in preventing problems.  This video, along with our complete library, will be available through our new offering which will be available this summer.  If you're interested, you can sign up to be... Continue Reading

1/29 Explainers

Posted by: leelefever on May 5, 2011- 10:27am

Categories: Explainer Network, partner, video

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From time-to-time, we like to highlight the work of Explainer Network members like 1/29 Explainers. Nick Seuser down in the Bay Area runs the show at 1/29 has serious video and animation chops. Plus, they've successfully added explanation to the mix, creating some of the most creative and high-quality explanatory videos we've seen. Below you'll see a handful of videos by 1/29 with a few notes from Nick... Over the past few months, 1/29 Explainers has been producing a wide variety of animation... Continue Reading
The video below was made with the Trustworthy Computing Team at Microsoft. As we learned, there is a debate brewing in the world of software security.  It's a debate about how to report problems that are discovered in software - what the industry calls "vulnerabilities". I'll let the video speak for itself on covering the issues. For this post though, I want to talk about the use and power of visual metaphors, which was a big challenge for this project.  Here's a question for you: how do you... Continue Reading

Video: BitTorrent - Explained by Common Craft

Posted by: leelefever on January 31, 2011- 4:00pm

Categories: Bittorrent, Common Craft Video, Explanation, technology, video

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  Today we’re publishing a new video: BitTorrent Explained by Common Craft Watch the video. Chances are, even if you’re one of the millions who use BitTorrent every day, you don’t really know how it works.  That’s part of the magic that makes it so popular - it just works.  It helps you download files from the Internet faster than any other method. This video explains the moving parts that work together to deliver the file to your computer.   Those of you who tune-in to the Common Craft blog... Continue Reading

LoJack for Laptops - Explained (Custom Video)

Posted by: leelefever on January 17, 2011- 4:00pm

Categories: Custom Video, Explanation, our work, security, video

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If you have a laptop, you've probably worried about it getting lost or stolen. These devices have become the home of so much of our lives that thinking about one in the hands of a stranger is painful.  Thankfully, products like LoJack for Laptops help you prevent potential problems and get your computer back.  The video explains how: A quote about how they've used the video: “We had a very successful CES. The video was on all our ipads and was a hit with clients, partners and our CEO, so much... Continue Reading

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