Kottke reminded me this morning about this mid-century video that explains, very clearly, how a differential gear works in automobiles. Watch: Email readers can watch here. Notice how the video starts with a scene that everyone can grasp before going into more technical information. They focus on "why" before "how". The simple model they use to explain the mechanism is a great example of simplification. The "noise" of the actual gear is removed so the instructor can focus on the big ideas. A... Continue Reading
This two-minute video explores multiple options and tips for creating your own Common Craft Style videos. Reading this in email? Watch here. This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.
This two minute video walks through the options in downloading and embedding Common Craft videos for use on websites, in classrooms and inside companies. Reading this in email? Watch here. This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.
We're excited to have VeracityColab as a member of the Common Craft Explainer Network. VeracityColab's fast-paced and stylish explainer videos have helped them become a top producer. You may recognize this national ad they produced with LegalZoom. Charlie Matz and his team combine a ton of creativity with upbeat and inspirational messaging. Check out their portfolio or recent videos for the Apex Conference or Pear Sports. I've included a couple of other examples below that capture the company... Continue Reading
Now more than ever, we see our membership service and video library as a utility, something professionals use to do their jobs more effectively. And we’re always looking for ways to improve that experience. That’s why, based on member feedback, we’ve made changes to nearly every video in the library. What Changed? Common Craft videos are now “unbranded”, meaning that they no longer display Common Craft logos, titles, or the tagline “Explained by Common Craft” in the videos, aside from a... Continue Reading
At Common Craft, we’ve learned a few things about stop motion video over the years. It’s how we make all of our videos. Yesterday I downloaded the new (and free) Vine app by Twitter, which allows you to capture and share up to 6 seconds of video at a time using an iPhone or iPod Touch. I noticed that people were using Vine with stop motion effects and I soon discovered how to do it myself. The instructions below cover the basics: To “record” video in the Vine app, press your finger onto the... Continue Reading
When I was a wee lad, I remember seeing these little animated tv shows that seemed to be mixed in with my Saturday morning cartoons. They were only a few minutes long and were focused on a single subject. But these little shows were unlike anything else on TV. I learned something real. I remembered. I knew, at a very young age, how a bill becomes a law. It was Schoolhouse Rock! and as of January 13th, it turned 40 years old. Speider Schneider is a family friend of David McCall, the creator of... Continue Reading
Boing Boing pointed me to this beautiful animated video by a German studio called "finally". From the description with the video: Music is a good thing. But what we did not know until we started with the research for this piece: Music is also a pretty damn complex thing. This experimental animation is about the attempt to understand all the parts and bits of it. Have a look. You might agree with our conclusion! Email or RSS readers can watch the video here. I think this is a great example... Continue Reading
Today we’re announcing a new video: Online Citizenship - Explained by Common Craft. What it teaches: Sometimes communicating via computers can feel anonymous and make people lose touch with the impact of what they say online. This video highlights the problems this causes and explains a basic idea: that our words matter, online and off. It teaches: • Why citizenship matters in the real world • How one person can behave differently online and off • What happens when someone forgets that real... Continue Reading
A team from the Seattle Channel recently spent a couple of days with us at Common Craft. They interviewed us and filmed every part of our work. This video captures the Common Craft process and philosophy unlike anything else. I think you'll love it. (Email readers can watch it here.) Follow Common Craft or check out The Art of Explanation.