All posts for “video”

The Story of Our First Video, 2 Years Ago Today

Posted by: leelefever on April 22, 2009- 5:00pm

Categories: buzz, history, rss, stats, video

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It's true. Two years ago today, we posted our very first video, RSS in Plain English. We had no idea what we were doing, or how that video would transform our lives. We had a tripod, camera and a whiteboard, and that was about. The video was lit with bedroom lamps and I was speaking directly into the microphone on the camera as I moved around the pieces of paper. The video was edited with Windows Movie Maker. It was inspired by a blog post from 2004 with the title "RSS Described in Plain... Continue Reading

CNN Money Uses Twitter in Plain English (With Permission)

Posted by: leelefever on April 20, 2009- 5:00pm

Categories: buzz, twitter, video

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Thanks to the folks at CNN Money for contacting us and asking permission to use our video (with attribution) in the segment below: Embedded video from CNNMoney.com Video

Our Twitter Video Used in Mainstream Media - Thoughts?

Posted by: leelefever on March 30, 2009- 5:00pm

Categories: feedback, news, twitter, video

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For the first time in Common Craft's evolution, one of our videos "Twitter in Plain English" is being used in the mainstream media. For the most part, we're excited to have our work in front of millions. However, it brings up some questions and we're curious what you think.  A few facts: The video "Twitter in Plain English" is 100% Common Craft's property and is licensed with a Creative Commons non-commercial, no-derivatives license. Our names and a link to our web site appear at the end of... Continue Reading

Video: Truly Uncut - A Complete Common Craft Video Shoot

Posted by: leelefever on March 9, 2009- 5:00pm

Categories: music, stopmotion, technology, uncut, video

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This video captures the raw footage from the shooting of "Computer Hardware in Plain English. Video shoots like this usually take 4-6 hours.   Music: Thanks to Deff Syndicate for licensing the song "Hip-Hop-1" with a Creative Commons Attribution license. 

Online Videos, Testimonials and Conversion Rates

Posted by: leelefever on February 19, 2009- 4:00pm

Categories: business, marketing, statistics, video

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It's too easy to just put up a web page and hope for the best. I can certainly attest to this practice for most of Common Craft's existence. However, as we've moved into ecommerce and built some traffic, I've become much more data oriented and learned more about things like "conversions" and "A/B testing." Many web-based businesses have the same goal: drive traffic to your web site and then convert that traffic into some desired action.  This is called conversion - converting traffic to... Continue Reading

How "Twitter in Plain English" Gained 2.6 Million Views

Posted by: leelefever on February 18, 2009- 4:00pm

Categories: business, dotsub, stats, twitter, video

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A year ago today, I was writing the script for the video "Twitter in Plain English."  A year later, the video has over 2.6 million views, thanks to a bit of collaboration between a handful of companies. Here's how: We decided to make "Twitter in Plain English" for the same reason we made "RSS in Plain English " - it was a concept with huge potential that needed a better explanation. We wanted people to understand a resource that we value. Twitter, Inc. didn't hire us to create the video and... Continue Reading

Awesome Paper and Stop Motion Music Video

Posted by: leelefever on January 21, 2009- 4:00pm

Categories: music, paper, video

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This video by Rex the Dog made me smile and want to do something similar for Common Craft. Bubblicious from Rex The Dog on Vimeo. Via: Drawn Blog.

WordPress.tv: Your Visual Resource for All Things WordPress

Posted by: leelefever on January 16, 2009- 4:00pm

Categories: blogging, Explanation, video, wordpress

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Michael Pick of Automattic was one of our Explainers to Watch in 2009 and he's already delivered.  WordPress.tv is a new platform for learning about Wordpress via videos and screencasts.  The intro on the site does a good job of making the case: This is exciting to see and something I think other companies will be doing in the future. If we consumers are lucky, companies will stop depending on crappy instruction manuals and make videos instead. The biggest barrier? People to make... Continue Reading

Video: History of the Internet by PICOL

Posted by: leelefever on January 8, 2009- 4:00pm

Categories: history, internet, video

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The Explainist blog pointed me to this awesome video that tracks the evolution of the web from the very beginning. History of the Internet from PICOL on Vimeo.   I'm inspired by some of the iconography, which is one of the goals of PICOL. From the PICOL web site : PICOL is an project for providing free and open icons for electronic devices. The aim is to find a common pictorial language for electronic communication. Bonus video: The Drawn! blog pointed me to these neat little... Continue Reading

The Election Video - One More Time, This Time With Feeling

Posted by: leelefever on November 2, 2008- 4:00pm

Categories: election, government, video

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We orginally published this video on July 30th, but it all comes together in real life tomororw on Election Day.  If you have any questions on exactly how Americans elect a new president, this video will help. As an interesting side note, Election Day will be the day that this video surpasses "RSS in Plain English" as The Common Craft Show's most viewed video on You Tube. The Google Docs video doesn't count as it's owned by Google and not a part of the Show. 

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