It's too easy to just put up a web page and hope for the best. I can certainly attest to this practice for most of Common Craft's existence. However, as we've moved into ecommerce and built some traffic, I've become much more data oriented and learned more about things like "conversions" and "A/B testing." Many web-based businesses have the same goal: drive traffic to your web site and then convert that traffic into some desired action. This is called conversion - converting traffic to... Continue Reading
A year ago today, I was writing the script for the video "Twitter in Plain English." A year later, the video has over 2.6 million views, thanks to a bit of collaboration between a handful of companies. Here's how: We decided to make "Twitter in Plain English" for the same reason we made "RSS in Plain English " - it was a concept with huge potential that needed a better explanation. We wanted people to understand a resource that we value. Twitter, Inc. didn't hire us to create the video and... Continue Reading
This video by Rex the Dog made me smile and want to do something similar for Common Craft. Bubblicious from Rex The Dog on Vimeo. Via: Drawn Blog.
Michael Pick of Automattic was one of our Explainers to Watch in 2009 and he's already delivered. WordPress.tv is a new platform for learning about Wordpress via videos and screencasts. The intro on the site does a good job of making the case: This is exciting to see and something I think other companies will be doing in the future. If we consumers are lucky, companies will stop depending on crappy instruction manuals and make videos instead. The biggest barrier? People to make... Continue Reading
The Explainist blog pointed me to this awesome video that tracks the evolution of the web from the very beginning. History of the Internet from PICOL on Vimeo. I'm inspired by some of the iconography, which is one of the goals of PICOL. From the PICOL web site : PICOL is an project for providing free and open icons for electronic devices. The aim is to find a common pictorial language for electronic communication. Bonus video: The Drawn! blog pointed me to these neat little... Continue Reading
We were hired by Ford Motor Company and Social Media Group to produce this video about Sync - a Microsoft technology that uses voice activation to control cell phones and mp3 players. In learning about the technology, we became fans of Sync, especially now that you can get a ticket in Washington State for holding a phone while driving.
We orginally published this video on July 30th, but it all comes together in real life tomororw on Election Day. If you have any questions on exactly how Americans elect a new president, this video will help. As an interesting side note, Election Day will be the day that this video surpasses "RSS in Plain English" as The Common Craft Show's most viewed video on You Tube. The Google Docs video doesn't count as it's owned by Google and not a part of the Show.
Yay! I just noticed that we've reached a statistical milestone. For the first time, a video we produced "Google Docs in Plain English" has reached the 1 million view mark on You Tube. This is our first 7 figure view count on You Tube, or any single site (other Common Craft videos have over 1m views across multiple hosts). We were hired by the Google Docs team to make this video back in the summer of 2007. Obviously, the Google brand and placement on http://docs.google.com helps a lot.... Continue Reading
We made this video about a year ago to help make sure our fans protect their brains during the scary Halloween season. Enjoy! You can help protect the brains of others by sharing this video using this code:
For the last few months, we've been "foundation building." For us, this means taking the time to focus on the business behind Common Craft and how we communicate our business to you. Our goal is clarity - if we are clear about the exact business that we run, then we're more able to illustrate our value to potential customers. It's hard work and something we're excited to see come to fruition. Now that it's in place, we can really focus on videos. The elements of the foundation: Licenses -... Continue Reading