All posts for “video”

Lilipip Has Become What Now? Exactly!

Posted by: leelefever on April 2, 2012- 10:12am

Categories: explainer, Explainer Network, producers, video

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For over two years a company called Lilipip has been a member of our Explainer Network of video producers.  Jen Zug and her team have run the show at Lilipip for while and now that Lilipip's owner has decided to pursue other things, the creative team decided to "keep the band together" and relaunch as a new company.  Their new company is called What Now? Exactly! and starting today, it will replace Lilipip on the Explainer Network.  We've always loved Lilipip's video explanations and expect... Continue Reading

Guest Post: What Communicators Can Learn from a Highsticking Penalty

Posted by: leelefever on January 16, 2012- 12:45pm

Categories: Explanation, hockey, sports, video

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This is a guest post by friend of Common Craft, Darren Barefoot. He's a writer, marketer, Canadian and a big hockey fan. During a hockey game in March, 2010, Boston Bruins defenseman Zdeno Chara drove Montreal Canadians forward Max Pacioretty into the stanchion that separates the player's benches. Nearly a year later, it still looks like a brutal hit as Pacioretty 's head bounced off the corner of the boards. Chara received a five-minute penalty and ejected from the game. Pacioretty was sent... Continue Reading

New Video: The Smart Grid Explained by Common Craft

Posted by: leelefever on November 29, 2011- 10:01am

Categories: Common Craft Video, Explanation, smartgrid, video

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Today we’re announcing a new video: The Smart Grid - Explained by Common Craft.Watch it now. This video is a bit of a departure for us, as it focuses on the electric grid that delivers electricity to homes and businesses in the US and is not about the Internet. But the grid has a lot in common with the Web: It’s absolutely essential to our modern work and home lives It’s a network that works behind the scenes It’s complex and not well understood by the public Changes to it impact everyone... Continue Reading

New Video: Plagiarism Explained by Common Craft

Posted by: leelefever on October 25, 2011- 10:26am

Categories: Common Craft Video, education, Explanation, ourwork, plagiarism, video

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Today we’re publishing a new video: Plagiarism Explained by Common Craft   One of our most suggested titles, this video is aimed at educators who are on the front lines of helping students of all ages understand and avoid plagiarism.    In researching this video it became clear that there are two types of plagiarism - intentional and unintentional.  While we cover intentional plagiarism, we also highlight the situation where a person has positive intentions, but lacks information about what... Continue Reading

The Roots of Live Action Animation

Posted by: leelefever on October 19, 2011- 9:30am

Categories: animation, history, history, inspiration, paperworks, video

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People often ask about the origins of what has become known as “Common Craft Style” and what inspired us to use paper cut-outs, hands and a whiteboard.  The truth is, it was a solution to a problem.  I had been experimenting with drawing on a whiteboard in live action videos and found it frustrating. I felt like such a dork trying to draw and look at the camera at the same time. It felt forced. Sachi, always the problem solver and adult in the room, suggested our current format.  She had seen... Continue Reading

Video Explanations by 1/29 Explainers

Posted by: leelefever on October 4, 2011- 2:39pm

Categories: 1/29, Explainer Network, Explanation, marketing, video

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From time-to-time we like to show off the work of a member of our Explainer Network of video producers.  The videos below are by 1/29 Explainers in Oakland CA.  This first example on Next Gen Web Security from McAfee is a classic story-driven narrative.  It works well as an explanation by telling a story through the experiences of a character that is likely to connect with the target audience, in this case, IT managers.  It plays on the loss of control that IT managers feel (the pain) and shows... Continue Reading
  If you’re the owner of a website, you know the power of search engines.  If your website shows up high in the results, it means more visitors to your website.  Unfortunately, it’s not easy.  But, there are tactics you can use that help your website look more attractive to the search engines.  These tactics are called Search Engine Optimization or SEO.  Our new video provides a review of the basics of SEO. Watch it now.   This video, like most in our library, is available with voice-overs in... Continue Reading
After noticing a Twitter conversation mentioning Common Craft, I met Chris Johnson of Simplifilm.   Last week Chris posted a blog post that provides a look at his position regarding Common Craft and Common Craft Style videos in the context of other producers. The post is called: Have Your Own Style (What Happens When We're Asked to Make a Common Craft Video).  Chris writes: They have their niche and nobody good would ever copy their style. Common Craft should be the only people that make a cut-... Continue Reading
Today we're publishing a new video called Computer Viruses and Threats - Explained by Common Craft   This video is part of a series on Net Safety and focuses on the basics of viruses, worms and trojans. It also includes information on the role of anti-virus software, software updates and awareness in preventing problems.  This video, along with our complete library, will be available through our new offering which will be available this summer.  If you're interested, you can sign up to be... Continue Reading

1/29 Explainers

Posted by: leelefever on May 5, 2011- 10:27am

Categories: Explainer Network, partner, video

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From time-to-time, we like to highlight the work of Explainer Network members like 1/29 Explainers. Nick Seuser down in the Bay Area runs the show at 1/29 has serious video and animation chops. Plus, they've successfully added explanation to the mix, creating some of the most creative and high-quality explanatory videos we've seen. Below you'll see a handful of videos by 1/29 with a few notes from Nick... Over the past few months, 1/29 Explainers has been producing a wide variety of animation... Continue Reading

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