New Common Craft Video: Online Advertising

Our new video is all about the models of online advertising.

This animation includes highlights:

About this video:

We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product. 

What it teaches:

  • Why advertising is so important to online commerce.
  • The basics of display and pay-per-click advertising.
  • How text and keyword-based advertising works.
  • Remarketing: Why some ads seem to follow you on the web.
  • How affiliate programs work.
  • How to get the most out of advertising.

Watch it now

Thanks to Patrick O'Keefe and Darren Barefoot for their help in the draft stages of this video.