All posts for “advertising”


New Common Craft Video: Online Advertising

Posted by: leelefever on June 19, 2014- 10:01am

Topic: advertising promotion marketing Explanation video

Categories: Common Craft Video


Our new video is all about the models of online advertising. This animation includes highlights: About this video: We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.  What it teaches: Why advertising is so important to online commerce. The basics of display and pay-per-click advertising. How text and keyword-based advertising works. Remarketing: Why some ads seem to... Continue Reading