Episode 6, about 30 minutes.
- SXSW heads-up
- Working with CEOs and company leadership regarding community ROI
- How to get started with small successes in community projects
- Community as process as opposed to a deliverable
- Working with product managers on new communities - how blogging or community participation fits into a busy schedule
- Use of events and historical successes as means of relating community value.
- Working with vocal and sometimes disruptive community members