This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Blogs-n-Dogs Day One

I'm struck by how big the subject of blogs has become. A blog itself is one thing, but the world of products, tools and services that accompany blogs is very nearly overwhelming. Subscribing to a tag on flickr with RSS is not something that tanslates easily to people new to blogging.

There has been a great mix of cool tools and practical points today. Here are some highlights in list form...

Darren Barefoot and Susie Gardner related these points about blog writing...

  • It's not about the most traffic, but the best traffic.
  • Blogging is all about telling stories.
  • Personality must be revealed for a blog to be successful- give of yourself and be honest
  • People will (or should) feel that they know you through your blog
  • Show real knowledge- about what? it doesn't matter as long as there is passion and real information.
  • It helps to be a good writer who can write quickly.
  • Humor is helpful if well-placed
  • Be conversational, warm, truthful, honest
  • Darren criticizes only people in the public domain
  • Linking is good for your blog, your readers. Remember to link appropriately.
  • Write often and be consistent in your frequency
  • Use good, clear, titles. Clever is good, but not for search engines.

Along with myself and Will Pate, Kris Krug did a rapid-fire review of sites like:

Will finished up our section with a review of how he's turned his site into a "digital lifestyle aggregator" or "DLA" if you want to be Web 2.0 buzzword/acronym compliant. Basically, this means that his site is now made up of posts from on a number of other sites.

6 Trends in eMarketing from Robert Scales

  1. Blogs will continue and gain more momentum
  2. Web 2.0 tools will proliferate
  3. Accessiblility thanks to US section 5.8
  4. Open Culture - increased access to open platforms
  5. Meta Data - folksonomies and tags
  6. Podcasting - Media powered by individuals

Susie Gardner - Marketing and PR in the Blogosphere

  • Consumers don't trust traditional advertising methods
  • Consumers don't believe that all businesses are run by liars
  • The idea that a consumer can actually talk to people within a business is refreshing
  • Blogs open new opportunties to communicate with the market

10 Strategic Benefits of Blogging

  • Search Engine Optimization
  • Direct Communication
  • Brand Building
  • Competitive Differentiation
  • Relational Marketing
  • Exploit Niches
  • Public Relations
  • Reputation Management
  • Position as Expert Status
  • Build Trust

Good stuff. The first day is just about over and I'm venturing out into the weather right now. It's supposed to get to -13(f) tonight. Surely the coldest weather I've felt...