All posts for “dropbox”


Dropbox: A Case Study in Explanation

Posted by: leelefever on June 10, 2013- 11:01am

Topic: Art of Explanation

Categories: case study, dropbox, marketing, technology


Dropbox, with 100+ million users, has become a case study in startup success. But before that success they had a big problem to overcome, one that seems to plague startups everywhere. How they solved it and what that has meant to their company provides a look at the future of business communication and how to engage and turn website visitors into customers.     A New Kind of Problem   Companies are problem-solving machines. Whole teams and departments exist to solve engineering problems, design... Continue Reading

The Common Craft Video on - Effective?

Posted by: leelefever on November 2, 2010- 5:00pm

Topic: Video Analysis

Categories: analysis, Custom Video, dropbox, Explanation


As you may know, we worked with Dropbox on the video that appears on the front page (when not logged in).  Like most in the video business, we’re always looking for data or other evidence that a video has a positive impact. From time-to-time I check with Dropbox about the video and how it’s impacting their business.  Recently, I received an email from Albert Ni at DropBox that provides a look at the role the video plays and how it’s performing.  I’ve copied his points here: -... Continue Reading