Why Facts Are Not Enough - My Article for the Huffington Post

For the first time, I've published an article in the Huffington Post.  It's based on an idea that was on my mind through the most recent election season, when facts became such a big news story.  The thesis of the article is that facts, especially in the media, need help.  We can't rely on their very existence to create change.  To be powerful, they need help in the form of context and remarkable or interesting packaging.

In the article I discuss media communication in terms of layers:

Common Craft Communication Layers

These layers are how I frame the problem, which I see as a lack of focus on the bottom layer, fundamentals. For all the visuals and a complete picture of the big idea, head over and take a look at the article.