RSS in Plain English: 10 Years Ago

Common Craft fans,

As of tonight, it has been ten years since we published RSS in Plain English on YouTube. I can't believe it's been so long. We owe a debt of gratittude to those of you who were with us in the beginning. It makes our day to know that you've stuck with us. We'd love to hear from you!

To mark the occasion, I wrote about how we came up with the idea for making RSS in Plain English and what happened the day we published it. Here's an excerpt:

YouTube was a year old at the time and growing incredibly fast. Soon, our discussions turned to ways we could ride the YouTube wave to new destinations. But how? We had no background in video production. What kinds of videos could be useful? What could two people and a cheap video camera do?

In 2006 YouTube was not alone in experiencing incredible growth. This was the dawn of the social media revolution and ideas like wikis, blogs and social networking were just starting to become known and adoption was slow. Being a big fan and user of these new tools, I wanted more people to use them. I believed they could be adopted quickly by the mass market.

But I also saw problems. These powerful, free and useful tools all suffered from the same malady: confusion. They were so new and different that most people couldn’t make sense of them intuitively. It was like a huge mountain of value was being obscured by a dense shroud of foggy, technical communication. Clearing that fog was the problem we decided to solve. We set out to make these new tools understandable for people like our parents using the power of YouTube videos. For the first time, we thought about what it means to explain an idea effectively using video.

Read the full article at

Here’s the original video, now with over 2.5 million views:

If you really want to see the some history check out this Common Craft blog post from 2004 called RSS Described in Plain English.

Here's to 10 more years!