This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: The Smart Grid Explained by Common Craft

Today we’re announcing a new video: The Smart Grid - Explained by Common Craft.
Watch it now.

The Smart Grid by Common Craft

This video is a bit of a departure for us, as it focuses on the electric grid that delivers electricity to homes and businesses in the US and is not about the Internet.

But the grid has a lot in common with the Web:

  • It’s absolutely essential to our modern work and home lives
  • It’s a network that works behind the scenes
  • It’s complex and not well understood by the public
  • Changes to it impact everyone
Indeed, we were drawn to this subject because the grid touches everyone in some way.  And, right now, the grid is in transition and becoming smarter and more efficient. We learned a lot in making it and hope that it will help you enlighten others.