I have a favor to ask. Each year, the technology world convenes in Austin Texas for the South-by-Southwest Interactive Festival (SXSW). To speak at the conference is an honor and the organizers look to the public to help them decide who should speak. This year Sachi and I have submitted a presentation and in order to increase our chances of being accepted, we're
begging asking nicely for votes for our presentation.
Our talk is all about explanation skills and I think you'll agree that if anyone needs them, it's the tech community. The details of our talk are below:
You’ve done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don’t see the big idea - and it’s keeping them from becoming customers. Your big idea has an explanation problem.
The first step to solving this problem and inviting people to get excited about your idea is learning to explain it better. Lee and Sachi LeFever of Common Craft and the book "The Art of Explanation" have created award-winning explanations for the world's most respected companies and earned over 50 million online video views. They will be your guides in understanding the power of explanation and how to put it to work in accomplishing your goals.
I hope we'll see you there!