All posts for “Social Design”

Social Design

Tips for Writing Effective Community Announcements

Posted by: leelefever on June 21, 2003- 5:00pm

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Categories: Social Design

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In my previous life as an online community manager, something I thought was a really important role for me was communicating regularly and clearly with the members through announcements. A community leader needs a voice and the announcements can be the best tool to get that voice to the members. Here are some of things I've considered over the years when creating an announcement: Assume the member is too busy to read your post- get their attention quickly. No "At XYZ, we care about your... Continue Reading

Customer Communities: Negative Feedback can be Your Friend

Posted by: leelefever on June 21, 2003- 5:00pm

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Categories: Social Design

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On the ride home from work last Thursday, I was listening to NPR (National Public Radio) and the hosts shared messages they received from listeners regarding NPR’s recent Iraqi war coverage. I can’t remember the quotes, but the reviews were predominately negative. I remember words such as sickening, atrocious, disrespectful, disgusted and surprising. These words read on the radio clicked with me that day. They set off a thought in my head related to online communities of customers and... Continue Reading

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