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Microsoft Blog Project

I’m just starting a new project that should be really interesting. I’m working with Bill Reid’s group at Microsoft, which does IT Solutions. Like so many other teams at the company, they are interested in using blogs as a way to support and connect more personally with customers.

When we first started talking about the project, it was about using blogs as a feedback loop, where the blogs would facilitate customer feedback that could be used to improve products, in this case, IT solutions. What we found was that this was putting the cart before the horse. This was about the time I wrote the Wiki This post.

Now, we’re focusing the project on the blogging first- understanding best practices for building readership, listening to the blog world, writing for a blog, etc. Overall, we hope to increase the blog literacy of the IT solutions group so that the team can identify the ways in which a blog may help them achieve their goals individually and as a group.

I'm also excited to be working loosely with Lilia Efimova (Mathemagenic), who is doing an internship at MicrosoftResearch studying how they are using blogs. Like her, I hope to blog what I can.