This article is focused on helping nonprofits understand some of the basics of communicating on the web and relates some of the new trends.
Web pros won't learn anything new in the article, but I think it's a good example of an article in simple language that's built for the audience.
The four strategies Newley relates are:
1) have an easy-to-use Web site that caters to
2) adopt an email strategy,
3) achieve search engine visibility, and
4) consider using Weblogs and RSS
I'd say that #s 3 and 4 go hand-in-hand. Google loves weblogs and may be one of the more valuable reasons for weblogging. Here's a case study I wrote on that subject.