Amazon Fresh - Now Home Delivering Top Items

Living in Seattle, a test-market for Amazon Fresh, we signed up and never looked back. Ordering groceries online and having them delivered within hours makes going to the grocery store seem like such a pain.  With Amazon Fresh, Amazon proved to us they could replace the grocery store experience with home delivered goodness.

Just today, Sachi noticed something new and very interesting on the Amazon Fresh website - a new tab appeared pointing us to "Amazon Now." 

Shop | AmazonFresh by you.

On the same page is a small graphic that sums up the idea:

Amazon by you.

Amazon Now means that you can have the charming Amazon Fresh trucks deliver a Canon HD video camera and a bicycle seat along with your normal milk and eggs. No UPS, no FedEx - just an Amazon supply system that delivers  electronics, books, toys, kitchen supplies, etc. along with your groceries.

We thought Amazon Fresh was amazing, but the idea of everything else arriving in those reusable boxes has my mind sufficiently blown. Once you get used to the idea that you don't have to go to the grocery store anymore, making the jump to other shopping experiences is an easy one.

By including non-grocery products of all sorts to Amazon Fresh customers, the company is testing a new system to deliver warehouses of products to the doorsteps of urban dwellers. Amazon Fresh is currently delivering to limited parts of Seattle, but I imagine the service will be expanded soon if it works here.  We don't want to see another WebVan or Kozmo.

Read the Amazon Fresh FAQ for more info. I will report back soon on the Amazon Now experience.