all posts tagged “review”
I'd like to start with a disclaimer. Darren Barefoot and Julie Szabo, the authors of Friends with Benefits: A Social Media Marketing Handbook, are friends. While I may be biased, knowing them for years also means I know the depth of the their knowledge and experience. And that's the big point of my review of their book - these people know what they're talking about because they live in social media every day and have for years. I've asked myself in the past - What would Darren and Julie do?
Friends with Benefits is very much a handbook. It provides direct, actionable and easy-to-understand advice on getting started with social media marketing. And that's one of the aspects of the book that I think is most valuable. They don't speak in generalizations, like you should blog "often." They say business bloggers should to try to blog 3 times a week. They don't say it takes significant time to do social media, they say to plan on at least 25% of your marketing time. This kind of directness takes away some of the anxiety that people feel about getting started and readers will appreciate it.
Along with in-depth introductions to the Twitters and Facebooks of the world, the book comes with a healthy dose of the realities of social media. The online world brims with supposed "social media experts" who will have you believe that anything and everything is possible. Darren and Julie know better because they've been there. The truth is, social media marketing can be amazingly valuable, but comes with real risks. I was happy to see that along with strategies for achieving the very real benefits, the book is clear about the reality of social media: it's difficult, it takes time and the results can vary widely. This book will keep you from looking foolish online.
If you're ready to get off the sidelines and get serious about social media marketing, you must read this book first. Friends with Benefits is tactical, practical and above all, useful.
I introduced myself to a friendly woman with a British accent at the CommunityNext conference in Palo Alto and learned that she was from a company call “Moo�? that makes mini business cards. She quickly produced a white box of cards and since that time, I have fallen in love with Moo and their little cards. Here’s why.
Moo is a good idea
Business cards are so popular and useful, but often so cookie-cutter lame. I can't get over how many people hand me a card and then apologize for making it at home the day before.
Moo has created a demand for a new kind of card that is about 1/3 the size of a normal card and offers the possibility that cards can relate more than data. Moo cards can start conversation.

Size isn’t the only difference. Moo has a relationship with Flickr, the photo sharing service and you can choose to put your very own photos on the back of your Moo cards. You can have 100 completely unique cards for about $20. Here are the backs of a handful Sachi's Moo cards. She used 40 different photos:

Moo is good technology
Moo service with Flickr is elegant and usable. It’s also a great example of an API in action. If you’re not familiar with an API, it means that web site (A) let’s web site (B) use it’s functionality. In this case, Flickr has made it possible for me, a Flickr member, to see my Flickr photos from my sets and tags on the Moo web site. This enables me to select my photos from Flickr using the Moo interface. It works like this...
You go through the photos and select the ones you want to use. You can choose up to 100.
Then You select the placement of the photo for the cards. You can do vertical or horizontal orientation.
Then you add details for the other side. This can include the photo's info (date taken, name, etc.) and free text fields.

Moo is fun and personal
Like Flickr, Feedburner and others like them, Moo communicates in a personal, funny and engaging way.
When you finish the order process you see:
And when the cards arrive you see a card tucked into the package that says:
It doesn't cost anything to communicate like a person.
Moo is a quality product.
Sachi just got her cards today and mine are on the way soon. We’re both excited about being able to hand out the cards with photos on the back that represent a story. That’s what cards should do – create conversation or tell a story. Moo does that. Go get some.

The Venice Project (TVP) is a new online video application from Niklas Zennstrom and Janus Friis - the team who brought us Skype, which was sold to eBay for over two billion dollars in 2005. So, not only does the team have resources, but an amazing track record. This time, they are focused on merging the best of TV and the Internet. From what I’ve seen so far in the beta, they are off to an amazing start. I’ve only been playing for a day or so but I want to tell you about my first-blush experience. I do not certify accuracy at this early stage.
Getting Started
After downloading the application (yes, application – it is not browser based) it checked my system compatibility and I was rolling. The first striking part of the experience is that it opens in full-screen mode and the iconography looks to be inspired by Superman’s kryptonite crystals (called “dancing crystals�?). Within a few seconds, I was watching full screen video. A quality full screen experience is a big goal of TVP. I noticed that when I put my mouse over the screen, a few things appear.
(All screenshots are approved and can be found here.)
They are:
My Channels – For now, The Venice Project comes with about 30 channels pre-loaded. When you click “My Channels�? a translucent menu appears enabling you to peel through your channels. You can add channels via the “Channel Catalogue�?, also displayed. The selection of current content is reasonable – action sports, celebrity, comedy, gadgetry, etc. Some content is shown with short pre-roll ads. This selection is not reflective of post-beta channels.
TVP Player: At the bottom of the screen are controls for the player, including the ability to skip programs, change channels and a search box. A search for “comedy�? produced a display of comedy shows sorted by type (best hit, animation, short). You can play a show directly from the search results or get more information. The player has a button for “standby�? that minimizes the whole application to the system tray. When opening, it opens quickly and begins playing immediately. While playing, you can rewind a show, but you cannot skip forward.
My Venice - My Venice is the most impressive part of the experience, but requires full screen mode. This is where TV becomes social. “My Venice�? is run by a set of plug-ins that place little translucent widgets on the screen that disappear and reappear with a mouse click. You choose how many plug-ins to use. The video keeps playing behind the widgets as they appear. The choices are:
- Rate It: A five-star rating system related to the content you are viewing (ratings go from Terrible to Awesome!!)
- Channel Chat: Displays how many people are watching a channel and enables chat between the viewers.
- Blog ticker: Posts from TVP beta blog in scrolling ticker form.
- News/RSS Ticker: An RSS feed reader that displays in scrolling ticker form. I could add a feed from Flickr (comments), but not a Feedburner feed.
- IM Sign In: If you have a GTalk or Jabber account, you can sign in from inside TVP and chat while watching. Your IM status displays what you are watching. No integration with Gmail yet
- Notice Board: Info, notices about the TVP Beta, in normal paragraph form.
- Clock: A digital version of the face of a clock
It looks a little like this:
The widgets can be moved around the screen to any position, including stacked on top of one-another. I find it a little cumbersome to navigate from the screen of widgets back to the viewing screen. You have to click a near ubiquitous little circle at the upper right that acts as a “return to viewing screen�? button. I am most impressed with the IM, chat and RSS feed integration. I expected to be able to sign into Skype chat, but no. The widgets remind me of aggregators like Netvibes or Pageflakes that bring together information like weather, stockquotes, rss feeds and email into one application. My guess is that there will be many more plug-ins in the future.
The Viewing Experience:
TVP is currently organized into channels with each channel have a few programs, all streamed into TVP. The user does not view any content from a local file. A goal of TVP is to reduce the load time when switching channels. From the TVP player itself, or "My Channels", you can click through channels until you find a program you like. When switching channels, the dancing crystals appear while the show loads. The load time I see right now is about 2 seconds for an ad to load (not all shows have ads) and about 4 seconds for the show to load. Video quality seems to depend on the show. An action sports show was pixilated while music videos look quite nice. The overall quality of the video is not TV quality. I cannot imagine this on a big-screen TV.
Impressive, But It's Early:
TVP is still in beta and has some issues still, but The Venice Project is a very slick implementation of a new kind of peer-to-peer based video network. What’s not clear to me now is when and how users will be able to submit user generated (You Tube-style) video content. Right now it appears to be a new pipe for more professionally produced content. In order to be truly disruptive, there has to be a mechanism for individuals without media credentials to be rewarded for quality work. I’ll be very interested to see what develops as they move toward the long tail of amateur video production. And then there's the copyright issue. This will be interesting.
See also: Om Malik at NewTeeVee on the technology behind The Venice Project.
I've been geeking out a lot on all the things we can do with gadgetry on the trip. You might remember that I first posted about a device (the i-Mate PDA2K) back in June that I thought would be good for mobile blogging.
I've been using a PalmOne Treo 650 for the last couple of months and I think it's going to be the close-to-perfect gadget for our needs on the trip.

Over at TwinF I posted a bit about all the capabilties I've been testing.
Tags: twinf, gadgetry, geek, mobile, moblogging
I'll be talking a lot more about this soon, but I wanted to post a quick link to 43 Places, the latest from my homies here in Seattle, the Robot Coop, of 43 Things fame.
Update: At the time of this writing (6/26/05), 43 Places is not yet public, but should be soon.
It's all about where you've been and where you want to go. I'm digging the cool mapping features and the other 43 things-style goodness. Like 43 Things, it's a blog for people who aren't necessarily "bloggers".
Instead of the "Zeitgeist" for 43 Things, they are using "Wanderlust" (to be pronounced with your best German accent) for the same thing on 43 Places.
Big ups to the Robots for getting more of their master plan out into the world.
Tags: 43places, robotcoop, travel, travelblog
I’ve gotten the mobile blogging bug lately. As you’ll see soon, I have plans for a new site that will have a blog that will be updated predominately by a mobile device. As part of this, I’m trying to find the best device for the job. Some of the major features I see as being necessary/nice to have for mobile blogging:
- Qwerty Keyboard
- GSM: Global System for Mobile Communications (global standard cell phone signal)
- GPRS: General Packet Radio Service (Internet using GSM)
- Wi-Fi (wireless high speed Internet)
- BlueTooth (Short range connections to other devices)
- Camera (a thing with which you take pictures)
I started looking on Mobile Planet and started seeing a new company called I-Mate. I-Mate has a device called the PDA2K that is the most converged piece of technology I’ve ever seen. It comes with a $800 price tag, but fits the bill for mobile blogging like nothing I’ve seen.

You can read a very thorough review of the PDA2K here (which I found via PubSub).
I think this may be the device that I eventually use. One point that really made me feel good about the I-Mate and the people behind I-Mate – The PDA2K comes with Skype built-in. I'm still in awe about that little nugget.
Updated: So I meant to post this on leelefever.com, but it ended up here by mistake. I think I am going to post it there too...
I've been waiting for this day for, like weeks, ever since my last digital camera broke. I shopped around and decided to wait for a camera that I really wanted to come out. Amazon said it wasn't coming out until the 30th, but I called around today and found one.

I was looking for a tiny camera that would be good for traveling and looked at a bunch, but the clincher about the one I got is that it's waterproof. That, and it's only .9 inches wide, with 5 megapixels and a 3X zoom.
I've only had it for about 2 hours, but I'm pretty geeked out about the whole thing. It's about the size of a cell phone, maybe a little smaller. Keep an eye on the little picks on the left there will likely be a lot more soon...
Here's more info on the camera if you're interested.
Originally uploaded by Lee LeFever.
People seem to be interested in my laptop stand, so I'm providing some info.
It's made by InsTand and it rocks in my opinion. I use it at home all the time and and it disassembles into a very compact form.
I do indeed recommend it.
I while back, I posted an entry about an excerpt I read from Guy Kawasaki’s new book: Art of the Start. I just finished the book this week and thought I’d give you some of my thoughts.
I liked Guy’s irreverent style and simple delivery. In looking at the market for my services, the book made me ask myself these questions:
- What is the pain that my market is experiencing? How can I help them alleviate that pain?
- Who in my market has money in their pockets and how can I get that money into my pocket?
- What is the meaning I want to make in the world?
The chapter that I took the most from was about The Art of Pitching. Guy is the Managing Director of Garage Technology Ventures, an early stage venture capital firm, so I know he’s seen plenty of pitches.
Here were some of my takeaways:
When pitching, imagine a little man on your shoulder that says “So what?�? after every point you make. This helps you be sure to follow your points with a real world example- a “for instance…�?
Follow these simple rules if you’re using Power Point slides:
- 10 slides
- 20 minutes
- 30 pt. font text
Others notes:
Take the Red Pill and get a Morpheus. This is a reference to The Matrix, where Morpheus speaks the truth to Neo shows him “how deep the rabbit hole goes�?. The point is that every start-up needs a Morpheus- someone to expose the harsh realities of the world. Otherwise you could continue to live a fantasy world.
It was nice to see the Guy is an advocate of humanness and community. In the Art of Branding he outlines these ways to achieve humanness:
- Target the Young- it helps you build a warm brand
- Make Fun of Yourself- To err is human
- Feature Your Customers- Saturn cars is an example- use “My Story�? ideas.
- Help the Undeserved and Underprivileged- Having a cause is a win-win
The cover of the book says “The Time-Test, Battle-Hardened Guide for Anyone Starting Anything�?. I’d say that the lessons are mostly universal, but the slant of the book leans heavily toward high-tech, venture-seeking start-up companies.
I’ve never used video conferencing other than a messing around with a camera on my PC. This being said, I think multiparty video conferencing has a bright future.
An example of “multiparty�? video conferencing is a group meeting online and everyone’s live-action face appears on the screen. Robin Good, someone I consider to be very informed in such things, put together a great review of the video conferencing market right now. Robin's reviews are focused on classroom applications and were posted in response to a discussion on Nancy's White's Online Facilitation list.
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