All posts for “review”
I just read (and recommend) this .pdf from Guy Kawasaki's book, Art of the Start. For folks thinking about starting a company, I think it's good and somewhat non-conventional advice. I thought this was an interesting this "key principle": POLARIZE PEOPLE. When you create a product or service that some people love, don't be surprised when others hate you. Your goal is to catalyze passionâ€???pro or anti. Don't be offended if people take issue with what you've done; the only result that should... Continue Reading
The idea from this paper by Ronald Burt is that people who participate in a number of groups or networks are exposed to a wide variety of perspectives and ways of thinking. By virtue of this exposure, these same people are able see holes across groups and find new ways (new ideas) to bridge the holes. This often results in innovation. I've only read about 1/2 the 58 page .pdf, but I highly recommend it. Clay at Many-to-Many has a little more on it:Many-to-Many: Social Origin of Good Ideas
As usual, I get some of my best reading done at 35,000 feet. On the trip I just returned from last night, I read Barry Schwart's The Paradox of Choice- Why More is Less I'm about 2/3 of the way through it and really like it so far. The basic premise is that, as a culture, we value choice and assume that more choices mean better experiences and outcomes. Yet, the research shows that choice has a downside. Schwartz backs up his claims with a bevy of research on how people navigate... Continue Reading
I donâ€™t think anyone would disagree with the age-old adage â€œItâ€™s not what you know, itâ€™s who you knowâ€??. It applies across our business and personal lives- the one who connects the best wins. Using a network of people to your advantage is as old as business itself- a strategy that hasnâ€™t changed much over the years. However, just recently, the networking landscape has changed significantly. The same principles of trust, communication and relationship building still apply, but the... Continue Reading
© 2013 Common Craft, LLC Common Craft name and logo are trademarks of Common Craft, LLC.