John Patrick is the former VP of Internet Technology at IBM- and a believer in the power of Weblogs in Business. This interview is one of the best I've read on the subject.
There are so many things I want to quote from the article, but I'll just provide one here:
One technical guy at IBM whom I've known for many years, a distinguished engineer, told me that blogs are now his No. 1 source of technical information. That was about a year ago that he told me that, and I was taken aback. That's a pretty profound statement. If you're a CIO, you can look at blogging as a disruptive pain in the neck that's just for kids or egomaniacs who want to write about their hobbies. Or you can say, wait a minute, this is a new channel and a new form of communication that can improve productivity within IT and across the whole company and we should be very open-minded in the way we look at this.
Via: Ross Mayfield