A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool. I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products. The article is now online and in the print magazine.
My big points came out (mostly accurately) as:
- It's not about how something works, it's why anyone should care about
- The script is really important, write it first
- Keep it short