Through a typical blog-style serendipity, I ran across a site that I hadnâ€™t seen before that struck me as something Iâ€™d like to pay attention to. Itâ€™s Christopher Carfiâ€™s site â€œThe Social Customer Manifestoâ€??, which as the great tag line â€œThere are no more spectators anymore. Participate.â€??
Here is the manifesto, which Chris says is a work in progress:
THE SOCIAL CUSTOMER MANIFESTO
- I want to have a say.
- I don't want to do business with idiots.
- I want to know when something is wrong, and what you're going to do to fix it.
- I want to help shape things that I'll find useful.
- I want to connect with others who are working on similar problems.
- I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
- I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.
- I want to know your selling process.
- I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
- I want to do business with companies that act in a transparent and ethical manner.
- I want to know what's next. We're in partnershipâ€¦where should we go?
Of course, I canâ€™t help but look at this list and think about Social Design. The organizations Iâ€™m targeting â€œgetâ€?? this list, but need help in understanding *how* to be more social on the web â€“ how to participate effectively with customers using social tools.