Christopher Carfi and The Social Customer Manifesto

Through a typical blog-style serendipity, I ran across a site that I hadn’t seen before that struck me as something I’d like to pay attention to. It’s Christopher Carfi’s site “The Social Customer Manifesto�?, which as the great tag line “There are no more spectators anymore. Participate.�?

Here is the manifesto, which Chris says is a work in progress:

  • I want to have a say.
  • I don't want to do business with idiots.
  • I want to know when something is wrong, and what you're going to do to fix it.
  • I want to help shape things that I'll find useful.
  • I want to connect with others who are working on similar problems.
  • I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
  • I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.
  • I want to know your selling process.
  • I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
  • I want to do business with companies that act in a transparent and ethical manner.
  • I want to know what's next. We're in partnership…where should we go?

Of course, I can’t help but look at this list and think about Social Design. The organizations I’m targeting “get�? this list, but need help in understanding *how* to be more social on the web – how to participate effectively with customers using social tools.