I think weâ€™re entering a new phase in blogging where big stars enter the picture in large numbers. Weâ€™ve seen folks like Zach Braff and Rosie O'Donnell do it successfully. Ariana Huffington is sure to get a lot of attention for her upcoming HuffingtonPost.com (not up until May 9). Hereâ€™s the group she has lined up, according to the New York Times article:
Walter Cronkite, David Mamet, Nora Ephron, Warren Beatty, James Fallows, Vernon E. Jordan Jr., Maggie Gyllenhaal, Arthur M. Schlesinger Jr., Diane Keaton, Norman Mailer and Mortimer B. Zuckerman.
I think this is going to be interesting to watch. To be successful, I believe these folks are going to have to be real -- real with their thoughts, ideas and feelings on a regular basis. For actors and celebrities, that could be a challenge, and one that many may not be prepared to tackle.
I mentioned this to someone over the weekend and they said â€œhah, I bet many of them will have their publicist do itâ€??. I bet so and that will be part of the fun â€“ seeing who gets it and turns it into a success and who is not prepared and earns ridicule.
Perhaps for the first time, fans may have a direct link into the mind of their favorite celebrity. The question for the celebrity isâ€¦ will that be an asset or a liability? Funny how that question is the same for businesses too.