I sometimes hesitate to post about these types of articles because they seem to be the same type stories over and over. It's another article pointing to the ways in which weblogs are transforming the business world and I'm sure I'll be one of 10k to link to it.
Then I think that this is my business and these articles back-up what I am promoting to clients-- I should be a resource for these links, even I consider them redundant.
So with my internal conflicts aside, here ya go- a link to a well written and entertaining article: Fortune: Why There's No Escaping the Blog
"If you fudge or lie on a blog, you are biting the karmic weenie," says Steve Hayden, vice chairman of advertising giant Ogilvy & Mather, which creates blogs for clients. "The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug. You're fighting with very powerful forces because it's real people's opinions."
Via Scoble