I liked Guyâ€™s irreverent style and simple delivery. In looking at the market for my services, the book made me ask myself these questions:
- What is the pain that my market is experiencing? How can I help them alleviate that pain?
- Who in my market has money in their pockets and how can I get that money into my pocket?
- What is the meaning I want to make in the world?
The chapter that I took the most from was about The Art of Pitching. Guy is the Managing Director of Garage Technology Ventures, an early stage venture capital firm, so I know heâ€™s seen plenty of pitches.
Here were some of my takeaways:
When pitching, imagine a little man on your shoulder that says â€œSo what?â€?? after every point you make. This helps you be sure to follow your points with a real world example- a â€œfor instanceâ€¦â€??
Follow these simple rules if youâ€™re using Power Point slides:
- 10 slides
- 20 minutes
- 30 pt. font text
Take the Red Pill and get a Morpheus. This is a reference to The Matrix, where Morpheus speaks the truth to Neo shows him â€œhow deep the rabbit hole goesâ€??. The point is that every start-up needs a Morpheus- someone to expose the harsh realities of the world. Otherwise you could continue to live a fantasy world.
It was nice to see the Guy is an advocate of humanness and community. In the Art of Branding he outlines these ways to achieve humanness:
- Target the Young- it helps you build a warm brand
- Make Fun of Yourself- To err is human
- Feature Your Customers- Saturn cars is an example- use â€œMy Storyâ€?? ideas.
- Help the Undeserved and Underprivileged- Having a cause is a win-win
The cover of the book says â€œThe Time-Test, Battle-Hardened Guide for Anyone Starting Anythingâ€??. Iâ€™d say that the lessons are mostly universal, but the slant of the book leans heavily toward high-tech, venture-seeking start-up companies.