Micro Persuasion: Why Apple Employees Will Blog in Revolt
Steve Rubel thinks Apple is keeping employees from blogging, and it's a strategy that won't last.
For once, Apple needs to follow Microsoft's lead by quickly letting their employees blog. Corporate transparency can't be stopped. Apple, rekindle your revolutionary spirit, loosen your grip and let your employees blog - even if it's just a preemptive move. If you don't, this will only harm your brand over the long haul.
In a perfect world, you'd think that employees could blog *and* keep secrets and maintain the mystique- maybe even build on it.
Btw, I think Surfin' Safari is an Apple employee's blog.
Thanks to Anthony for the pointers.