Scoble talks to the CTO and Internet tech manager of one of the largest churches in the US about how they've got so big, so fast.
I think Scoble does a good job of learning about their strategies and distilling them into 10 non-religious lessons that can be applied very widely:
Lesson one: make it easy for everyone to learn about you -- on their terms.
Lesson two: make it easy to experience your product's special attributes.
Lesson three: to get word-of-mouth advertising you need to be remarkable.
Lesson four: use IT to efficiently get close to your customers and take care of their needs.
Lesson five: if you want to be better, make sure you're better from the first minutes of someone's experience.
Lesson six: if you want to be seen as bleeding edge, invest to be bleeding edge and do so throughout your company.
Lesson seven: extend the usefulness of your plant.
Lesson eight: design your systems so they never go down and can expand for future growth.
Lesson nine: don't be religious about technology, choose what gets the job done best for the least amount of money and staff time.
Lesson 10: when you become successful, bottle up what got you there and sell it to others.