Read This: Blogging the Market- A Paper

OK- this paper is not a short read- the .pdf is over 80 pages. However- I sincerely encourage you to take the time to read it if you are interested in using or understanding weblogs and business.

George Nefermos' paper, Blogging the Market (or 1.4mb .pdf) gives me goosebumps. As I started reading the 84 page paper, I kept thinking to myself that it is very Cluetrain Manifesto-ish. It takes some of the ideas and concepts (that first got me excited) of Weinberger, Searls and Locke and points it directly at Weblogs.

Overall, it's an optimistic view of the power of weblogs to challenge business marketing and strategy, internal communication, innovation, etc. provided through examples and analysis.

Including quotes from experts like Ross Mayfield, John Robb, Dave Pollard, Dave Winer, David Weinberger, the paper offers a wide variety of viewpoints and examples of how Weblogs are changing and will continue to change the way individuals and companies communicate.

Via: Klogs discussion list.