Joi Ito in Fast Company

Fast Company | The Blog of Things To Come

A nice article on how Joi Ito is using his network of people to work faster and more productively.

The article, in title, focuses on Joi and his Weblog, but I think it's really about Joi's community of people that all work together using a variety of communication tools. His Weblog is a cornerstone of the community, but not the end-all-be-all. A good example of the power of growing a productive community around your business.

I thought this was an interesting window into his pitch evaluation process:

If you want him to invest in your company, he'll point you to a discussion of his investment process and his standard terms, both of which are posted online. He'll encourage you to talk to the CEOs of companies that he invests in (all just a click away). If you send him a proposal, he's likely to turn it down, but he'll encourage you to post it on the blog, participate in an online discussion, and see what the thousands of people who read it have to say. It will help sharpen your message.

Via: Ryze Blog Network