MarketingProfs.com - Blogging for Business
Another article heralding all the opportunities for using Weblogs in Business. It includes pluses, potentials and concerns.
I like the idea of salespeople using blogs to connect with and educate potential ad current customers.
One of the most common concerns I've heard is fear of losing control of the corporate message. I like the way the article addressed the issue:
Remember… your salespeople are out there with your customers every day�??in their offices and plants and at conferences and in hotels. You have even less control over what they say in those situations than you do in a blog, so think trust.
If it were only so easy.