Andrew Ekland, the CEO of Ciceron, a Web marketing firm, is posting monthly blog entries. The last two really struck me because he's really passionate about something I too believe:
Most corporate web sites are dull and weblogs can bring them new life.
From the Ciceron Weblog:
My point is really quite simple: web sites garnished with blasÃ© corporate speak are just plain impersonal...and boring...and, on occasion, nearly insulting in their blandness. They're not engaging. They don't speak to me. They don't appear to care about me. I'm a needy guy. Give me some love.
...If you want leads, new customers and engaged visitors, then let's fess up. You need a voice. A reality. Real people doing real business.
Ask yourself, can we do it? Can we have a voice that is engaging and authentic? Can we bust free of "corporate speak" just for one area of our web site or one newsletter? Can we dare to have a voice?
In his entry from June, he provides three examples of how businesses can use blogs.
Man, he gets it. I think that eventually, weblogs, in some form or another, will become a standard part of many corporate web sites. It will take time and it may never be a majority- but I think we'll be seeing a lot more companies take the plunge soon.