The New York Times recently published an article called "The Corporate Blog Is Catching On" (registration required). It profiles a number of executives that have blogs and believe in their utility. And, it doesn't contain real links, so I've included real links below for you...
I really believe that there is a place for weblogs in corporations, but it will take a while and some more positive examples before business leaders will agree to having a blog or let their employees create blogs under the corporate banner. The folks in the article are the some of the first to jump in- and they are mostly tech-related, as you might guess.
Here are links to executive blogs and quotes from the article :
Alan Meckler, CEO of JupiterMedia- Described his blog as "a diary of the ups and downs of trying to do something monumental."
Tim O'Reilly , president of O'Reilly & Associates. "...views blogging as a way for chief executives to do an end run around the company's public relations firms and "glossy brochures" and speak directly to customers and vendors."
Christopher Ireland , the chief executive of Cheskin "...vetoed a proposed newsletter this year as "too tired and overused" and instead created a space on the company Web site for employees' blogs." Also, Check out the prominent display of "weblogs" on the Cheskin home page.
John G. Palfrey , executive director of the Berkman Center for Internet and Society at the Harvard Law School. "Once you get to the point where lawyers review everything in a blog, it ain't a blog anymore"
It's good to see these folks coming out and saying that it works for them. It won't be long until more traditional businesses see that blogs give a corporate web site a real voice. It allows cutomers to see the real people behind the marketing.