All posts for “book”

book

Patrick and I go way back in web terms, but met for the first time this year at SXSW. We've always connected around managing online communities - something we were both doing back in 2000 or so.  That was when Patrick was teenager.  Since that time he's grown his iFroggy Network of community sites and gone through just about everything you can imagine in terms of managing discussion boards. Patrick recently put these experiences into a new book called Managing Online Forums - "everything... Continue Reading

Guy Kawasaki's Art of the Start

Posted by: leelefever on December 9, 2004- 4:00pm

Categories: book, review

Comments

I while back, I posted an entry about an excerpt I read from Guy Kawasaki’s new book: Art of the Start. I just finished the book this week and thought I’d give you some of my thoughts. I liked Guy’s irreverent style and simple delivery. In looking at the market for my services, the book made me ask myself these questions: What is the pain that my market is experiencing? How can I help them alleviate that pain? Who in my market has money in their pockets and how can I get that money... Continue Reading

Guy Kawasaki- Art of the Start

Posted by: leelefever on August 23, 2004- 5:00pm

Categories: book, quote, review

Comments

I just read (and recommend) this .pdf from Guy Kawasaki's book, Art of the Start. For folks thinking about starting a company, I think it's good and somewhat non-conventional advice. I thought this was an interesting this "key principle": POLARIZE PEOPLE. When you create a product or service that some people love, don't be surprised when others hate you. Your goal is to catalyze passion�??pro or anti. Don't be offended if people take issue with what you've done; the only result that should... Continue Reading

Paradox of Choice

Posted by: leelefever on May 13, 2004- 5:00pm

Categories: book, review

Comments

As usual, I get some of my best reading done at 35,000 feet. On the trip I just returned from last night, I read Barry Schwart's The Paradox of Choice- Why More is Less I'm about 2/3 of the way through it and really like it so far. The basic premise is that, as a culture, we value choice and assume that more choices mean better experiences and outcomes. Yet, the research shows that choice has a downside. Schwartz backs up his claims with a bevy of research on how people navigate... Continue Reading

Making Your Business Click: New eBook

Posted by: leelefever on November 2, 2003- 4:00pm

Categories: book, business, community, review

Comments

I don’t think anyone would disagree with the age-old adage “It’s not what you know, it’s who you know�?. It applies across our business and personal lives- the one who connects the best wins. Using a network of people to your advantage is as old as business itself- a strategy that hasn’t changed much over the years. However, just recently, the networking landscape has changed significantly. The same principles of trust, communication and relationship building still apply, but the... Continue Reading

Pages