All posts for “book”
I while back, I posted an entry about an excerpt I read from Guy Kawasakiâ€™s new book: Art of the Start. I just finished the book this week and thought Iâ€™d give you some of my thoughts. I liked Guyâ€™s irreverent style and simple delivery. In looking at the market for my services, the book made me ask myself these questions: What is the pain that my market is experiencing? How can I help them alleviate that pain? Who in my market has money in their pockets and how can I get that money... Continue Reading
I just read (and recommend) this .pdf from Guy Kawasaki's book, Art of the Start. For folks thinking about starting a company, I think it's good and somewhat non-conventional advice. I thought this was an interesting this "key principle": POLARIZE PEOPLE. When you create a product or service that some people love, don't be surprised when others hate you. Your goal is to catalyze passionâ€???pro or anti. Don't be offended if people take issue with what you've done; the only result that should... Continue Reading
As usual, I get some of my best reading done at 35,000 feet. On the trip I just returned from last night, I read Barry Schwart's The Paradox of Choice- Why More is Less I'm about 2/3 of the way through it and really like it so far. The basic premise is that, as a culture, we value choice and assume that more choices mean better experiences and outcomes. Yet, the research shows that choice has a downside. Schwartz backs up his claims with a bevy of research on how people navigate... Continue Reading
I donâ€™t think anyone would disagree with the age-old adage â€œItâ€™s not what you know, itâ€™s who you knowâ€??. It applies across our business and personal lives- the one who connects the best wins. Using a network of people to your advantage is as old as business itself- a strategy that hasnâ€™t changed much over the years. However, just recently, the networking landscape has changed significantly. The same principles of trust, communication and relationship building still apply, but the... Continue Reading
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