Our Product is Explanation
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Hands On: The Art of Explanation Book
A couple of days ago I held The Art of Explanation, my first book, in my hands for the first time. What a feeling to finally see and feel it in its final form.
Overall I'm quite pleased with the design and packaging of the final product. I wanted it to feel consumable, like something you could read on a cross-country flight. I wanted it to look inviting and interesting. I wanted it to be Common Crafty.
See what you think...
Here's the never-seen-before back cover.
The all-important spine... Continue Reading
Scenes from a Common Craft Video Shoot
People often wonder what it looks like to make a Common Craft video. So, every once in a while, we take photos as we're making a video. This video shoot is for a forthcoming title that's under wraps, but will come out within a month or two.
To acheive the light we want, we work with four really bright halogen lights. They're so bright that I wear sunglasses when recording - it feels like I get a bit of a tan each shoot. This is Sachi getting things set up.
Prior to shooting, we go through a... Continue Reading