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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Hands On: The Art of Explanation Book

A couple of days ago I held The Art of Explanation, my first book, in my hands for the first time. What a feeling to finally see and feel it in its final form.

Overall I'm quite pleased with the design and packaging of the final product.  I wanted it to feel consumable, like something you could read on a cross-country flight.  I wanted it to look inviting and interesting.  I wanted it to be Common Crafty. 

See what you think...

Here's the never-seen-before back cover.

The all-important spine:

Art of Explanation

A first look at a couple of interior pages. This one is part of the introduction of the Explanation Scale, which I'll talk more about soon.  It's a simple way to plan and talk about explanation problems:

Art of Explanation

Common Craft cut-outs are used throughout the book, but it's not a "visual thinking" book.

Art of Explanation

It's kind of hard to believe that it's actually done and about to be in the wild.  YAY! I'm so excited (and a little anxious) to see what people think.

The official release is October 23rd, but it will likely be on Amazon before then. But you can pre-order now.