We'll Add Your Brand to Any Common Craft Video and Send You the File
We can customize any video in our library to include your logo and a pre-roll message.
Simply tell us what you need and you'll receive a high-quality video file for sharing on your website, YouTube, Facebook, etc.
To get started, browse our video library and identify which video(s) you'd like to have customized. Then:
What's Involved
Add Your Logo
Display your logo as a watermark throughout a video.
Add Pre-roll
Display your brand at the beginning or end of the video.
High-Res Video File
Downloadable files in any standard formats.
Worry-free Licensing
We offer perpetual licensing. Pay only once and the file is yours.
Custom Voice-over
Add voice to your your custom message at the beginning or end.
Share Online
Upload to YouTube, Facebook, etc. It's up to you.
Questions and Answers About Customized Videos
Are there any restrictions regarding the use of customized videos?
Very few. Our licensing agreement for customizations states how the customized videos may be used. In general, we are very flexible and allow for the customized videos to be shared on YouTube, Facebook and other services. We want them to work for you.
How does the relationship work? Will I have to pay in the future?
We've found that these videos work best as a one-time licensing fee. The license we offer is a perpetual license, which means that once you have the video, you can consider it yours forever. There are no subscriptions or recurring payments.
What will I need to get started?
First, contact us and let us know what which video(s) you'd like to license and what you have in mind. We'll follow up with the licensing agreement and everything you'll need to provide.
What information or materials will you need to make the video?
We'll need to know or receive:
1. What video titles you'd like to customize
2. What types of customizations you'd like (logo, pre-roll, etc.)
3. How many employees in your organization
4. High-res logo (with a transparent background) and pre-roll images that will appear in the video
5. Signed licensing agreement
6. Where to send the final video and in what format(s)
We want the process to be as easy and lightweight as possible.
Can I re-title the video to match my audience?
Yes. By default, Common Craft videos do not include on-screen titles (or Common Craft logos, etc.) This means you have the freedom to call the video whatever you want. However, we do not allow videos to use the tagline "in Plain English" as it is a trademark.
Will the video be branded with Common Craft logos or messages?
You and your brand will be the star. Our videos do not contain Common Craft logos or mentions of Common Craft in the video voice-over. Each video does contain a small, gray copyright notice that appears near the end of the video. The videos in our library are the exact versions we customize (without the "For Evaluation Only" watermark, of course).
What are all my options for customization?
They are:
1. Logo - We can include your logo in the corner of the screen throughout the video.
2. Pre-roll Image - This is a static image that will display for 3 seconds at the very beginning of the video. Think of this like a "brought to you by" message that can include your brand, short messaging, contact info, etc.
3. Post-roll Image - Similar to the intro message, but at the end of the video. Here you may consider pointing views to a URL for learning more.
We'll provide you with specific instructions for the files we need.
Can you customize the content of the video?
No. At this time, we cannot make changes to the content of any ready-made Common Craft video's content or voice-overs.
Can you add a clickable link at the end?
No. The video file that we provide will not be interactive. It can display a URL, but it will not be clickable. Clickable links are usually managed through the video player and not the video file itself. In most cases, video hosts like YouTube, Vimeo, Wistia and others provide options for clickable links.
Can I make these kinds of changes myself?
Yes. We offer an "Editor" membership plan which provides the rights to edit the videos using your own software. This plan also comes with access to our library of Cut-outs (PNG and EPS) so you can create whole scenes, if needed.
How does pricing work?
The first customized video is $500(US). Each additional video with the same branding is $250. This pricing includes a perpetual license and all customization options.
What if I work at a big company?
We do offer volume licensing for companies over 2,500 employees. Please let us know about your needs when you contact us.