Affiliate Marketing

Explained by Common Craft

Embed Download

Videos Designed for Teaching

  • Save time with our library of 105 videos
  • Download, embed or display videos with ease
  • Use videos in classrooms, presentations and LMSs
  • Display all videos with captions
  • Download Lesson Plans for classroom use
  • Used by educators in over 50 countries

 

Join to Use Videos   Download a Free Video

Or Teach with Video Packs

- More Info & Transcript

Video Transcript:

Companies always need ways to reach new customers.  Some may buy expensive TV commercials, pay to have ads on websites or even hire someone to dance at intersections.

But many companies know that nothing beats a friend telling another friend about a product they love.

It’s this kind of person-to-person connection that helped a new marketing idea become popular. It’s called affiliate marketing.

Meet Shauna, who has a popular blog about books. Among her friends and fans, she is known for great book advice and has started looking for a way to earn money for all the time she spends on the site.

Recently she learned that her favorite online bookseller offers an affiliate program. By becoming an affiliate, she could earn money by promoting books on her site. Here’s how it works.

Once Shauna joins the program, she gets special links, or even graphics, to use whenever she writes about books online.  These links are unique to her as an affiliate. If one of her readers buys the book using the affiliate link, Shauna earns a percentage of the purchase price.

Over time, these small payments can add up and she can earn money by simply writing about and linking-to her favorite books.

Before using affiliate links, she did research and learned about best practices. Her fans love her website because she’s honest and authentic. They trust her advice. Because she earns money from their purchases, she has the responsibility to be clear about her participation in the program. This could mean adding a disclosure to her site or labeling affiliate links differently. Her fans don’t mind - they just want to know.

Affiliate programs are popular because they give businesses a way to reach potential customers, through people like Shauna. And when an affiliate helps someone discover something new, they can earn a little money that helps support their passion.

 

What it teaches:

Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches:

  • Why affiliate marketing is like word-of-mouth marketing
  • How affiliate programs provide links and graphics to affiliates
  • How affiliate links and graphics are used in promotions
  • How revenue is shared when a website visitor buys from an affiliate link
  • Why it is important to disclose affiliate program participation

Video Info:

  • Duration:  01m 57s
  • Captions Available:  YES
  • Lesson Plan:  YES
  • Category:  Technology, Money
  • ISTE Standard:  Digital Citizen Indicator 2d

Explain Your Ideas with Cut-outs

Make your next creative project remarkable using our library of 3,221 original, matching visuals.

Download high resolution images to your computer and use them in presentations, documents, training materials, videos and more.

Learn MoreSearch the Library

"I use Common Craft Cut-outs to explain complex concepts and brighten presentations at our company."
- Julie Rieken, CEO, Trakstar and Reviewsnap
Explainer Academy
Develop powerful explanation skills. Learn to create Common Craft Style explainer videos. 
 
Join Common Craft founder Lee LeFever in online, self-paced courses at the Explainer Academy.

Go to ExplainerAcademy.com

"In a word, the Explainer Academy was delightful, very well executed, and very practical."
- Bill Welter, President, Adaptive Strategies
 

Curious about plans and pricing?

Basic

Download/Embed 3 Videos

Download 3 Lesson Plans

Designed for Teaching

Use in Classrooms, LMSs & Online

Pro

Download/Embed ALL Videos

Download ALL Lesson Plans

Access Current & Future videos

Access ALL Video Packs

Designed for Teaching

Use in Classrooms, LMSs & Online

Editor

Access ALL Cut-outs

Download/Embed ALL Videos

Download ALL Lesson Plans

Access Current & Future videos

Access ALL Video Packs

EDIT Our Videos w/ Your Software

Add Logos, New Scenes, URLs

Change the Voice-over

Start a New Project Quickly

DIY - Cut-outs

Access Cut-outs ONLY

Formats: PNG, EPS, SVG

Hi-Res + Clear Backgrounds

Use in Presentations & Videos