Sneak Peek: Using the Ladder of Abstraction

The video below is from the forthcoming Explainer Academy, a set of online courses designed to teach explanation and DIY media skills. 

This video is an introduction to The Ladder of Abstraction, a powerful way to think strategically about communication and identify ways to solve explanation problems. It was first proposed by S. I. Hayakawa in his 1939 book Language in Action. Watch:

 

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